New from Quirk Books is an account of the world of horror pulp fiction of the 1970s and ’80s. Author and horror historian Grady Hendrix (Horrorstör, My Best Friend’s Exorcism) traces the unexpected success of Ira Levin’s Rosemary’s Baby, Thomas Tryon’s The Other, and William Blatty’s The Exorcist–three nightmare novels that became bestsellers and spawned two decades of provocative horror publishing. Read more, if you dare, at the Fine Books Blog.