Jennifer Morla’s Career-Spanning, Kickstarter-funded Autobiography Makes a Splash

Entitled, fittingly, Morla: Design, this Kickstarter-funded memoir explores the career of Jennifer Morla her creative process, design philosophy, and provides behind-the-scenes stories about various high profile projects like her campaigns for Swatch, Levi’s, and Nordstrom.
MorlaDesign_Stories
Reproduced with permission from Letterform Archives.
Though an autobiography, Morla is a designer, and so it makes sense that her story be draped in a style that speaks to her lively aesthetic. There’s neon bookmark ribbons, metallic inks, vacuum-formed, debossed white covers, and bold stripes that all manage to play well together.  In other words, the designer’s touch is visible on every inch of the book.
MorlaDesign_RegularOverhead
Reproduced with permission from Letterform Archives.
Essays and insight fill the 400+ page volume, spanning Morla’s career and providing advice to design acolytes. Typohiles, meanwhile, have plenty to rejoice about: Morla explores twenty-six of her most beloved typefaces, from newer fonts to her “oldest typographic friends.” The designer waxes poetic over the sloping curves of the italic Garamond C to when she fell in love at first sight with Obsidian when it first appeared in 2015.
Earning over 300 accolades including the Cooper Hewitt award, the AIGA medal, and the Smithsonian Design Museum National Award, Morla’s work is found in the permanent collections of the Library of Congress and MOMA, and when not running her design firm, Morla teaches at the California College of the Arts. Her book is a vibrant reflection of a designer whose work combines type and image to express a range of concepts. “Design,” as Morla writes, “is understanding made visible.”

Get into the Giving Mood by Donating to Booklyn’s Kickstarter

The year-end fundraiser to keep Booklyn in Brooklyn is nearing its final days. Founded in 1999, the non-profit artists and bookmakers association has promoted, documented, and distributed artists’ books to the general public and educational institutions, dedicated to education through the exhibition and distribution of art books and prints. (For a thorough examination, read A.N. Devers’ piece about the nonprofit here, from the Fine Books & Collections Spring 2015 issue.)
Having long ago grown out of its 600-square-foot studio in Greenpoint, the organization has been on the hunt for a new home, and was recently invited to take up residence at ArtBuilt Brooklyn, a 50,000-square-foot art community at the Brooklyn Army Terminal. There, Booklyn will have a production studio, art gallery, event space, and an office to continue producing artists’ books.

To fund the move, Booklyn went to Kickstarter. Read the rest of the story on the Fine Books Blog. Then see all the goodies available to donors here.

 

images courtesy of Booklyn