I don’t know about you, dear readers, but it’s been nothing short of a miracle for me to focus on much other than the parade of horribles happening right now. Apparently it’s called doomscrolling? Who knew–probably most of you, right? In that vein, I needed something light and frothy for this post, something downright bubbly and comforting. Well, I think I found it (and feel free to email me if you feel otherwise): a paper story coming to us courtesy of Pulpex, a venture capital-funded endeavor that launched what’s being billed as “the world’s first ever 100% plastic free paper-based spirits bottle, made entirely from sourced wood.”
Pulpex founding partner companies include Diageo, Unilever and PepsiCo, with a stated goal of moving products away from plastic packaging. Johnnie Walker Scotch whisky will be sold in food-grade paper bottles starting in 2021, free of thermoplastic polymer resin known as PET, and will be totally recyclable. TetraPaks, by contrast are manufactured with thin layers of polyethylene wedged between the paper and aluminum, which makes these packages difficult to recycle. Pulpex products aim to avoid that. As we all know, paper and liquids don’t always play well together, so getting this technology to work at scale will go a long way to reducing the amount of plastic floating around. Why not just stick with glass? It’s heavier than cardboard and so carries a larger carbon footprint.
In addition to Johnnie Walker, look for non alcoholic beverages from PepsiCo and personal and household care items from Unilever to appear sheathed in paper in the near future. And not a moment too soon: Diageo, the parent company of Johnnie Walker, uses plastic in 5% of all its packaging, but PepsiCo and Unilever rank among the world’s top plastic producers. Let’s all pour one out in the hopes that this is a success.
*This story first appeared on the Fine Books Blog on June 22, 2020.
Photo courtesy of Diageo
Mother Earth needs our help. Easier said than done, right? The challenges are enormous and it’s tempting to simply buy a reusable grocery bag and call it a day. But every little bit–including that reusable grocery bag–helps, and plenty of options exist to make the world a cleaner place. But where to start? According to Jen Gale in The Sustaninable(ish) Living Guide: Everything you need to know to make small changes that make a big difference (Green Tree, 296 $16), taking Draconian measures to “go green” aren’t necessary to make significant change. Gale knows, because she went to those extremes by undertaking an entire year without buying a single new item for her and her family, which she chronicled on her website. That experience, though difficult, revealed that she and her family (which included two young children) were capable of becoming more thoughtful consumers. But going whole hog isn’t for everyone, and this book grew out of a desire to permanently change her behavior without having to pull up stakes and move to Amish country.
Sustainable(ish) provides easy, achievable ideas on how to reduce consumption and help save the planet. Topics run to the usual suspects, like reducing food and plastic waste, as well as the more unexpected and thought-provoking, from an examination of the astounding amount of waste that goes into producing our clothes to how the most mundane of items, like markers and baby wipes, can be toxic for the planet. Each chapter follows a similar pattern of laying out the statistics, providing Gale’s experience with the problem, and a series of suggestions for the reader to implement that become progressively more involved.
Engagingly optimistic, there is much here to help readers find their way to a cleaner, greener future, but financial stats provided in pounds and UK-based resources will leave many American readers wondering where to turn for further guidance, but that is easily remedied via a quick online search. Our choices matter, and Gale helps us take realistic action that will benefit the health of our planet and the next generation–in other words, this is the earth-friendly guidebook for all of us.